Global Perspectives: Internationalisation Strategies of Heavy Machinery) (The internationalisation strategies of machinery and equipment makers have been formulated and successfully implemented.)

Groovy view:Heavy MachineryInternationalisation Strategy
1 Hajime: The King of the Earth and the World's Prey
China's heavy machinery メーカーにとって, グローバル化はもはや選択肢ではなく、生存と発発めのために必要な道である。 With a complete industrial system, strong management capability, and highly advanced technology, Chinese companies are in the best position to meet the "going out" period. However, the way to open up the international market is not without difficulties. The purpose of this paper is to discuss the strategy of internationalisation of machinery and equipment companies and their success in doing so.

2 Selection of Internationalisation Pause
Enterprises have chosen the appropriate path to internationalisation by applying their own strengths and strategic objectives.

Output Model: Domestic products are sold in the guesthouse market through the establishment of local agencies and overseas sales sub-companies. The most general and main form.

Overseas M&A: Matured international brunde buying収を通じて、技術、ブランド、チャネル、人材を迅速に获得し、世界市場の迅速なレイアウトを実実現することができる。

On-site production: We have established a joint factory with full capital investment in overseas markets, and have been able to realise "real estate sales".

3 Issues and Responses of CNNC in the Internationalisation Journey
3.1 Conpliance and Specification Approval
The benchmark is different from the global market. Complexes are the initial barrier to entry into the market.

Countermeasures: It is necessary to examine the regulations and product certification requirements (CE marking for EU, NRTL marking for North America, etc.) of the corresponding markets and to consider them in the early stages of product design and manufacturing of machinery and equipment.

3.2 Acquisition of Brain and Confidence in Firmware
Overseas Customers, Customers Who Purchase High-Value Productsheavy machineryCustomers who value the judgement and reliability of the brand.

Countermeasures: Omni's customers' sense of beauty will be combined with the professional content of the multilingual, independent web site, which is an international brand name.1-4 At the same time, the active participation in international industrial exhibitions, the publication of technical records by powerful industrial media, and the presentation of international project success stories are all effective ways to build confidence. This is an effective way to build confidence.

3.3 Structure of the Alphabetical Services System
"The machine's sale is the beginning of the service of the サービスに過ぎない "多くの海外バイヤーにとって、現地に根ざしたアフターサービスの欠如は最大の懸念事項である。

Countermeasures: The construction of an efficient global Spa Patent Supply Network, the identification and recognition of local Aftersellers and Patners, the provision of remote expert services using AR (expanded reality), and the improvement of customer satisfaction and the acquisition of a rippi-tar.

3.4 Intercultural Manegement and Human Resources Strategies
Understanding and respecting local cultures, business practices, and laws and regulations will help the Overseas Group stabilise its operations.

Countermeasures: Adoption of management positions that are well versed in the local market, and implementation of the strategy of localisation of human resources. At the same time, we are also implementing a systematic intercultural communication training programme for Chinese employees who have been appointed overseas.

4 Sakセサトーリー： Foshan to the World
We have accumulated experience as an international machinery and equipment manufacturer in Foshan, as well as a local enterprise in Foshan.

Initial stage: The nuclear performance and reliability of heavy machinery manufacturing have reached the international standard, and the upward trend of production capability has been focused.

Exploitation Period：Mazu Southeast Asia and the Middle East's major markets to jump into the Suyu strategy to choose to check the quality of the high quality of the agency's opening and the soft な financial ソリューション provision of cutting the market to open up a new one.

The deepening period: the European market was deeply expanded, ドイツの同業他社を買収し、ブランドとチームを維持するだけでなく、China's サプライチェーン優位性を輸輸することでコストを減減し、相乗な発発げた.

Result: Now, in more than 50 countries and territories around the world, we have expanded our overseas sales ratio from 10% five years ago to 60%.

5 Businesses from the Sea
We have conducted extensive market research to understand the competitive situation, customer preferences, and the structure of the guitar market.

鋭利なツールを構築する：貴社の製品やソリューションが、地域の顧客の真のペインポイントを解決する独自の競争優位性を持っていることを確認する。

Digital Mining's use: The construction of a professional foreign trade independent web site, the implementation of Google SEO optimisation, the active participation of potential customers from around the world in your company, and the expectation of long-term customer acquisition results with a low level of investment - 1-4.

Internationalisation is a short distance of 100 metres from Marathon. Long-term investment and continuous cultivation are necessary.

6 Conclusion
The road to globalisation is a long and difficult one. On the world stage, the Chinese heavy machinery manufacturers have developed their strengths, based on their excellent products, guided by their deep market insights, supported by their firm determination in the strategy of war, and engraved their names on the world map, and "Meidu, Inan, Chain" is a synonym for quality and reliability, which will be a must.